Women of the Flooring Business

Top Performing Blog Posts you can swipe for your Flooring Store Blog

When you’re writing Blog Posts for your store, use these tips that helped me to assemble blog posts that contributed to my SEO goals.

  1. Shoot for at least 300-500 words
  2. Link to existing content within your website. For example, if you mention “vinyl flooring” link to the search results for that on your site. Or if you mention “warranty” link to a post where your warranty is detailed.
  3. ALWAYS have a Call-to-Action at the bottom of the post. Just one. Bonus points if it’s a link.
  4. Visit https://answerthepublic.com/ to see what people are asking search engines right now. This is hands down, the best tool that I’ve used for coming up with blog topics.
Talent show tips blog graphic


Before you get started, take an honest inventory of your skills.  If you want to get good results, you have to be real. Have you successfully completed a similar project before? If you’ve regretted any of your previous DIY’s, what were the mistakes you wouldn’t make again?  If you’re not sure, play it safe by selecting a flooring material that is specifically made for Do-It-Yourselfer’s.  

Understand your subfloor
That’s the floor underneath your floor. It’s usually concrete or plywood. Depending on what it is, your project will require different floor prep.

2. Know and understand the installation instructions

They should be available through the flooring manufacturer, and it’s critical that you follow them precisely. If you don’t understand any part of the instructions, ask a professional or do more research.

Make sure you have all the right tools
The instructions will specify which tools you need, so buy or borrow them but either way make sure you know how to operate them. You don’t want to skimp here either, the better your tools are, the better your project will turn out.

If you want more details on any of those steps, we are happy to help.

[Insert your call-to-action]


These are general care and maintenance recommendations for Floating Luxury Vinyl Plank products. Specific Manufacturer’s care and maintenance requirements supersede these.

Always Remember 

Sweep or vacuum your floors regularly.

Protect your Luxury Vinyl Floors from sand and grit as floors may scratch from dirt and debris.

Use a cleaner that is pH neutral. This ensures cleaning will not harm your Luxury Vinyl Floors or surrounding surfaces.

Do not use wax or oil-based cleaners. 

Use rugs at entrances to prevent dirt and grit from being tracked onto the Luxury Vinyl from outdoors. 

Luxury Vinyl is scratch resistant but not scratch proof. Do not use steel wool or other abrasive pads to remove tough debris or stains. Steel wool may scratch your Luxury Vinyl Floors and loose steel particles may eventually damage the flooring  overtime.  

Standard Cleaning Guidelines

To prolong the life of your floor, use a damp cloth to blot up spills as soon as you notice them.

When vacuuming, use the hard floor attachment (not the beater bar) to prevent accumulation of dirt and grit.

Sweep or vacuum loose dirt and dust from the floor prior to washing to prevent the Luxury Vinyl Floors from becoming muddy or leaving a residue after cleaning.

Periodically wash the floor with a Luxury Vinyl Floors floor care solution.  Do not use soap + water as this could cause swelling + warping.  Be sure not to leave any cleaning solution residue behind.

Spot and Stain Removal

To cleanup blood, ketchup, wine or anything that may leave behind a dye: Clean the area with vinyl flooring cleaner. If that does not clear it up, Scrub with a nonabrasive white scrubbing pad. If necessary, rub with isopropyl alcohol. (Only for pen ink, permanent marker, nail polish, hair dye).

For rust stains, treat with lemon juice or cream of tartar.

For tough spots, like oil, paint, ink or tar, you can use use odorless mineral spirits or turpentine or acetone/nail polish remover on a clean white cloth.  Then, wipe the area with a damp cloth to remove any residue.

1. Gently rub the area with your finger or an eraser (avoid using sharp items, which can scratch your Flooring).
2. Rub lightly with isopropyl alcohol on a clean, white cloth.
If the stain still shows, use odorless mineral spirits or turpentine on a clean, white cloth.
3.If the stain still shows, use a clean, white cloth to very carefully wipe the area with fingernail polish remover containing acetone.
4. Scrub the area with a floor cleaner and a nonabrasive white scrubbing pad, following instructions on the label.

Caution: Isopropyl alcohol, odorless mineral spirits and paint thinner are flammable solvents.

For spots such as candle wax or chewing gum, apply a gel solvent or isopropyl alcohol and let dwell for a few minutes.  Gently scrape with a plastic scraper, such as a credit card.  Always clean the area afterwards to remove any residue.

Environmental Protection

Entry mats will help collect the dirt, sand, grit, and other substances such as oil, asphalt, or driveway sealer that might otherwise be tracked onto your floor.

Always be sure to protect furniture legs and stanchions with felt pads to protect the floors from scratching.

Maintain a normal indoor relative humidity level between 35% and 65% throughout the year to minimize the natural expansion and contraction of the floor.  

Minor Repair Instructions:

In the event that accidental damage occurs to one of the Luxury Vinyl Floor planks, minor scratches or dents can be repaired using a Flooring Touchup or Color-fill Kit. 

Removal for re-installation somewhere else:

Floating Luxury Vinyl Floors planks can be assembled and disassembled several times.  Carefully disassembled glueless joints will retain their original locking integrity.  If you would like to remove your flooring and plan to reinstall it somewhere else, please contact [Name] for specific instructions.

You should always consult [Name] to making any repairs to ensure that manufacturer warranty is not voided.


[Store Name] provides information about proper maintenance of your hard surface product.  If you have other questions, please feel free to write or call us. If you think that there is a defect in your Luxury Vinyl Floors that is covered by product warranty, you must notify [Store Name.]

Be sure to provide a full description of the problem and photos if available.

How to contact [Store Name]:
CALL [phone]
EMAIL [email]
VISIT [address]


There are some types of flooring that can be installed over Tile. Laminate, Carpet, Engineered Wood and sometimes even new Tile can be installed over old Tile. But our favorite type of flooring to install over Tile is Loose Lay.

Loose Lay is a relative unknown but it’s a fantastic solution for anyone who wants to quickly transform their space. Loose Lay is also easier to install for for people who are doing it themselves. But, it’s definitely worthwhile to consider hiring a Flooring Professional in [name your service area] to avoid a DIY disaster, especially when you’re planning to install this unique Vinyl Flooring over Tile floors that are cracked or damaged.

Some additional Floor Preparation may be required depending on the condition of your Ceramic or Porcelain Tile floors and whether subfloor repairs are required. These flooring installation issues can be addressed by our Team of skilled Installers. But, if you are a die-hard Do-It-Yourselfer, one of the best things about Loose Lay Vinyl Flooring is that mistakes or issues can more easily be resolved.  Although it will lay securely in place, individual planks can quickly be popped up as needed.

Loose Lay Vinyl Flooring is exactly what it sounds like. It lays in place, secured by a rubberized backing that secures it. It comes in heavy planks, and believe-it-or-not, it stays where you put it. On larger rooms, some glue may be required but it works in small spaces without glue just fine. If the Loose Lay needs to be secured using an adhesive, you can find pressure-sensitive adhesives that will allow you to pull up any planks that need to be replaced or removed for access to the subfloor, later.

For more information about selecting a flooring material to go over your old Tile at your Home, please contact us so that one of our skilled project specialist can discuss your project with you.

[Link to your Call-to-Action here]

There you have it, customize these posts and let me know how they work for you. If you have any questions or need support email me and I’ll help you create a blog that gets actual customers through your door. [email protected]