by Jenn Wooding
It’s true that once you get into the flooring business you never get out.
My career in the industry started when I was just 24 years old and I married a flooring installer. Being the entrepreneur that I am, I knew I wanted to have a flooring retail business. At the time, I knew nothing about flooring but knew I could begin with marketing and sales. To get started, I read the back of the samples to create content. Back then, when it came to product, hard surface was only about 20% of the marketplace while the rest was carpet. However, the hard surface market was beginning to grow and intriguing new products were being launched by top suppliers. While I didn’t want to dive into the hard surface category—and even dreaded selling hardwood—I knew I had to learn. A job at a flooring retail store in Raleigh, N.C., would serve as my introduction to the world of hard surface. From then on, I was an avid learner.
After tackling the initial challenges, I fell in love with LVT so much so that I began selling vinyl plank out of the back of my car. I soon created my own retail business working from home. I built my customer base in parking lots and inside the living spaces of people’s homes. I eventually built up such a great customer base…[read more]
View the complete article at Floor Covering News.