Women of the Flooring Business

WOFB: Novice to full-fledged store owner

First published on Floor Covering News on March 1, 2022.

by Jenn Wooding

It’s true that once you get into the flooring business you never get out.

My career in the industry started when I was just 24 years old and I married a flooring installer. Being the entrepreneur that I am, I knew I wanted to have a flooring retail business. At the time, I knew nothing about flooring but knew I could begin with marketing and sales. To get started, I read the back of the samples to create content. Back then, when it came to product, hard surface was only about 20% of the marketplace while the rest was carpet. However, the hard surface market was beginning to grow and intriguing new products were being launched by top suppliers. While I didn’t want to dive into the hard surface category—and even dreaded selling hardwood—I knew I had to learn. A job at a flooring retail store in Raleigh, N.C., would serve as my introduction to the world of hard surface. From then on, I was an avid learner.

After tackling the initial challenges, I fell in love with LVT so much so that I began selling vinyl plank out of the back of my car. I soon created my own retail business working from home. I built my customer base in parking lots and inside the living spaces of people’s homes. I eventually built up such a great customer base…[read more]

View the complete article at Floor Covering News.