Nice to have you here.

About Us¬† ‚ěĚ

Rachel Berlin, Michelle Winters & Lisbeth Calandrino

We are real women of the flooring business who share a love of the industry and a heart for elevating women. In 2019, we had an idea to create an online community so other women in the industry could connect and create relationships like the ones we shared that were so powerful to us... 

We consider the 3,000+ Members from across the world and all segments of the industry to be our "board of advisors..."


"I am so thankful for Women of the Flooring Business and how willing everyone is to share tips, advice, pictures and more!! I have listened to that advice and put it into practice, it helps me stay positive for the next week. I have gotten up at 4am to listen to the podcasts and watch the YouTube videos a lot of you have and I'm every bit thankful for this community. I have had a lot of wins this week and those aren't always monetary wins but they are always celebrated including the support I receive from all of you."

Ashley Peterson, Blue Mist Paint & Flooring

"Living in a world of ever-changing information, access to information and knowledge is key to success.  Women represent a growing segment of our industry.  Women of the Flooring Business is dedicated to be the resource for women who in the past may have been challenged to find reliable training or mentors.  From the strong leadership of Lisbeth Calandrino, Michelle Winters and Rachel Berlin, a community has been created to nurture and support each other." 

Kathy Case, Quantify NA, NAWIC
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Offered at three levels to meet you where you're at.


Access our thriving Facebook Community and  inclusion in our international directory. These benefits are free forever.


If you're looking for more support, join us for Momentum Calls every Monday morning within the "Grow" membership. These are about championing your momentum through accountability, peer-to-peer problem solving, and collaboration. At this level, you're also invited to "The Dance Floor," on the 3rd Friday of each Month at 2pm central.  Follow-up, objections, and sales conversations can be difficult, and when you're in the moment you want it to be right. Introducing "The Dance Floor." Practice your worst moves in a safe place so that they become your best! After all, our conversations with our customers are like a delicate dance!


Designed for action-takers who are ready to dominate and crush goals, the "Lead" Membership includes Group Coaching with Rachel Berlin and Michelle Winters twice a month.

Join thousands of professional women in the flooring industry with the Connect Membership. Access a collaborative¬†community dedicated to your success and get listed in our directory ‚Äď all at no cost.¬†

  • Exclusive Members Facebook Community
  • Inclusion in Directory for networking and referrals

Elevate your journey with our Grow Membership. Experience weekly "Momentum Calls," every Monday, designed to kickstart your week with clarity and support. Engage in peer-to-peer discussions on Zoom, tackling challenges head-on, and harnessing the power of community to propel your professional growth forward. Meet on "The Dance Floor" one Friday a Month to develop your moves in real time.

  • CONNECT Membership Benefits +
  • Weekly Momentum Calls
  • Monthly Dance Floor Calls¬†

Unlock your full potential with our Lead Membership. Gain access to exclusive Group Coaching Calls led by Rachel Berlin and Michelle Winters. Join other Leaders twice monthly on Fridays as we delve into timely topics, providing actionable strategies to accelerate your growth and minimize stress. Benefit from personalized guidance, proven systems, and unparalleled support on your journey to leadership and success.

  • CONNECT + GROW Membership Benefits +
  • 2 x Monthly Coaching Calls

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Submit content to blog by emailing¬†[email protected]

NTCA Showcases Innovation and Expertise at Coverings 2024

Apr 09, 2024

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Let's connect.

We aim to create an inclusive and diverse industry where everyone feels connected, empowered, and supported.  Join our email list for updates and news.

Thank You to these Organizations for embracing our vision:

I love being in the Women of the Flooring Business group because women think differently. Women have a better overall picture in the way they connect. We can talk about other things that are important that effect us in business, like having to be everything to everyone and raising kids and keeping house while running a business. I‚Äôm happy to share my online ideas to all of my ‚Äúsisters‚ÄĚ in the group and learn from them all too, well mostly learn. -M.B., Member, Women of the Flooring Business

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