Women of the Flooring Business

Women of the Flooring Business is committed to educating and empowering women
in the floor covering industry to meet
their personal and business goals.

Together we are growing a community of industry leaders. Join us today!

Our Members know this is the place to connect & grow

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We invite you to join our Executive Membership where you'll:

Have more support than ever before

  • Gain Momentum with built-in Accountability
  • Surround yourself with other people who want you to Succeed

We know how incredibly powerful 1:1 Coaching is,  and Elite Masterminds can be life changing. But, with that ever elusive wonder “work life balance,” let’s be real. . .

This is the cost-effective, time-efficient way to get life-changing results.

This is totally different than anything you’ve had access to before.
If you’re serious about building your business and achieving your big goals, enter your information and we’ll tell you more about what you’ll experience inside the Executive Membership.

Purple heartMichelle, Rachel & Lisbeth

Meet Our Featured Member!

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We came. We met.  It. was. epic. 

From the Women’s Leadership Conference to 3 additional days of meeting, greeting, seminars and sessions, it was an amazing week for us all.

Membership Has Its Perks

Listen to what our members have to say...

Rachel berlin
Rachel Berlin

"Being a member of The Women of the Flooring Business has given me a voice to feel more confident in asking the tough questions. I know that I have a safe place with so many women to support and encourage me. I know I am a better manager and leader to my team because of this group!"

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Meet Our Leadership Team

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Rachel Berlin

Director of Community
[email protected]
Rachel has a passion for people and came into the flooring industry with an education in interior design. She currently carries over 15 years of retail sales experience. Although she has only held a management position for a few years, she enjoys being able to teach, but also learn from those around her. A growth mindset is a must in this industry.
View Rachel's Profile
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Lisbeth Calandrino

Chief of Partnerships
[email protected]
My job is to help you to play your greatest game and win by doing what you do best, even when the rules keep changing daily.
After a lifetime of business ownership, I’ve learned you are never too old to learn new things. The most important thing I’ve learned, and I instill in my clients, is that change is not in the rear-view mirror.
View Lisbeth's Profile
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SURFACES Success

Lisbeth Calandrino welcomed our Guest, Paul Treanor to talk about navigating Trade Shows and Conventions this year. Meet Paul Treanor

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This Year the Holidays Matter More Than Ever to Your Customers

I was speaking with my next-door neighbor about what she was serving for Thanksgiving. She told me she had enough points at one of the grocery stores, so she could get a free turkey! To get the turkey, she had to spend $250.00 in groceries the previous month. I started thinking; we did something very similar 30 years ago! If you spent $2000.00 in October or November, we would give a coupon for a free turkey! By the way, she doesn’t need a free turkey, ham, Tofurkey roast or anything else. I asked her why she was doing it, and she said it’s fun counting the points and then turning them in for something free.

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8 simple social media actions to pay attention to now:

8 Ways to Avoid Making Painful Mistakes with Your Social Media

Social media is like any other advertising medium. It requires thought and may seem overwhelming at first. It really isn’t difficult but starts with a basic understanding of your business and what you’re trying to achieve. If getting more customers and making more money is what you’re after, social media is the medium.

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