Women of the Flooring Business

Community | Connection | Growth | Leadership | Authenticity

Advancing Connecting Empowering Encouraging Women in Flooring, Tile and Stone.

We aim to create an inclusive and diverse industry where everyone feels connected, empowered, and supported.

Join Our Membership

Free Plan

  • Access to our vibrant online Facebook community.
  • Login access to WomenFlooring.com
  • Listing in our directory

  • Join WomenFlooring.com's Free Membership and step into a thriving community of industry professionals! Engage in our exclusive Facebook group, gain website access, and secure your place in our directory. Start your journey with us today, completely free of charge!

Associate Plan

$99 / month
  • All Free Membership benefits.
  • Participation in weekly accountability calls.
  • Access to diverse empowering courses.

  • Elevate your involvement with WomenFlooring.com through our Associate Membership at only $49 per month! Enjoy all the perks of our Free Membership, PLUS dive into weekly accountability calls to stay on track. Access an array of empowering courses designed to enhance your skills and expertise within the flooring industry. Take the next step in your career journey today!

Executive Plan

$199 / month
  • All Associate Membership benefits.
  • Exclusive small group coaching with Rachel and Michelle.
  • Monthly personalized coaching calls.

  • Ready to lead the way in your flooring career? Our Executive Membership at $199 per month offers the ultimate support! Experience the benefits of our Associate Membership, and then take it further with exclusive small group coaching sessions led by industry experts Rachel and Michelle. Receive personalized attention and guidance through monthly coaching calls, tailored to your professional growth. Elevate your career with our Executive Membership at WomenFlooring.com!

Learn with us

Our free, online community is dedicated to those who identify as women, but we extend the discussion on YouTube and on other social media platforms. If you would like to be a guest or suggest a topic, just let us know!

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From impromptu conversations in the hallway to planned meet-and-greet events, in-person events give attendees the chance to connect with others.

Thank You to these shows for embracing our vision:

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Want to partner with us to produce an event?

“I define connection as the energy that exists between people when they feel seen, heard, and valued; when they can give and receive without judgment; and when they derive sustenance and strength from the relationship.” -Brene Brown

Leadership Team

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Michelle Winters
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Rachel Berlin
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Lisbeth Calandrino
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Rachel Berlin

"Being a member of The Women of the Flooring Business has given me a voice to feel more confident in asking the tough questions. I know that I have a safe place with so many women to support and encourage me. I know I am a better manager and leader to my team because of this group!"

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Michelle Bayer

I love being in the Women of the Flooring Business group because women think differently. Women have a better overall picture in the way they connect. We can talk about other things that are important that effect us in business, like having to be everything to everyone and raising kids and keeping house while running a business. I’m happy to share my online ideas to all of my “sisters” in the group and learn from them all too, well mostly learn ?.

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Lisbeth Calandrino

Having been in the business for over 40 years the group gives me the opportunity to see the women's challenges and successes. I'm happy to help them as much as I can.

Kathy Case

Living in a world of ever-changing information, access to information and knowledge is key to success.  Women represent a growing segment of our industry.  Women of the Flooring Business is dedicated to be the resource for women who in the past may have been challenged to find reliable training or mentors.  From the strong leadership of Lisbeth Calandrino, Michelle Winters and Rachel Berlin, a community has been created to nurture and support each other.

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Ashley Peterson
May 4, 2023

"I am so thankful for Women of the Flooring Business and how willing everyone is to share tips, advice, pictures and more!! I have listened to that advice and put it into practice, it helps me stay positive for the next week. I have gotten up at 4am to listen to the podcasts and watch the YouTube videos a lot of you have and I'm every bit thankful for this community. I have had a lot of wins this week and those aren't always monetary wins but they are always celebrated including the support I receive from all of you."


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Coverings Women's Reception 2023