Women of the Flooring Business

Women of the Flooring Business is committed to educating and empowering women
in the floor covering industry to meet
their personal and business goals.

Together we are growing a community of industry leaders. Join us today!

Our Members know this is the place to connect & grow

1 +
1 +
1 +
We invite you to join our Executive Membership where you'll:

Have more support than ever before

  • Gain Momentum with built-in Accountability
  • Surround yourself with other people who want you to Succeed

We know how incredibly powerful 1:1 Coaching is,  and Elite Masterminds can be life changing. But, with that ever elusive wonder “work life balance,” let’s be real. . .

This is the cost-effective, time-efficient way to get life-changing results.

This is totally different than anything you’ve had access to before.
If you’re serious about building your business and achieving your big goals, enter your information and we’ll tell you more about what you’ll experience inside the Executive Membership.

Purple heartMichelle, Rachel & Lisbeth

Meet Our Featured Member!

Deb michelle rachel surfaces

We came. We met.  It. was. epic. 

From the Women’s Leadership Conference to 3 additional days of meeting, greeting, seminars and sessions, it was an amazing week for us all.

Membership Has Its Perks

Listen to what our members have to say...

Rachel berlin
Rachel Berlin

"Being a member of The Women of the Flooring Business has given me a voice to feel more confident in asking the tough questions. I know that I have a safe place with so many women to support and encourage me. I know I am a better manager and leader to my team because of this group!"

<< Prev
Next >>

Meet Our Leadership Team

Rachel newbw square

Rachel Berlin

Director of Community
[email protected]
Rachel has a passion for people and came into the flooring industry with an education in interior design. She currently carries over 15 years of retail sales experience. Although she has only held a management position for a few years, she enjoys being able to teach, but also learn from those around her. A growth mindset is a must in this industry.
View Rachel's Profile
Lisbeth square

Lisbeth Calandrino

Chief of Partnerships
[email protected]
My job is to help you to play your greatest game and win by doing what you do best, even when the rules keep changing daily.
After a lifetime of business ownership, I’ve learned you are never too old to learn new things. The most important thing I’ve learned, and I instill in my clients, is that change is not in the rear-view mirror.
View Lisbeth's Profile

WOFB: How finding a place to belong can build business

Twenty-one years ago, my husband, Chuck, and I opened a flooring retail store in Mansfield, Mass. Prior to that, I was home raising my two children, Charlie and Gina, while my husband was a subcontractor installing carpet for a few retailers in our area. When we opened the store, it was the first time I was involved with selling product and operating a retail showroom—I had absolutely no idea what I was doing.

Read More »