If Sales Feel Slow, Read This
Jan 15, 2026
One of the patterns we see over and over in flooring businesses is this:
sales don’t slow because demand disappears, they slow because visibility quietly drops.
It usually happens during seasons when you’re busy. Big installs are underway, the team is stretched, leadership attention is on operations, and marketing becomes something you’ll “get back to.” The issue is that the impact doesn’t show up immediately. It shows up later, when the pipeline feels thinner than it should.
This is where short-form video earns its place as a core business tool, not a “nice to have.”
When teams are consistently posting short videos — even simple ones — engagement stays up. When posting stops, activity reliably goes down. Not because the algorithm is punishing you, but because people stop seeing you. Out of sight really does become out of mind.
Short-form video works especially well in flooring because video builds trust faster than almost anything else.
Before spending money on ads, it's worth doing a little competitor research. The Facebook Ads Library is a free tool that lets you see what other flooring stores in your market are currently running across Facebook, Instagram, and the Audience Network. It’s one of the easiest ways to understand what your market is already responding to — and where you may have an opportunity to show up differently.
The key is not doing more marketing. It’s consistent, intentional visibility.
If you want a simple system your team can actually use, you can grab the Short-Form Video Workbook here:
👉 Short Form Video Success E-Book
Or, if you’d prefer access to all of our digital resources, this membership includes every download for just $47:
👉 GROW Membership: All-Access Pass to Digital Downloads
Visibility creates momentum — and momentum makes everything easier.
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