THE BLOG
Understanding your customer journey is one of the most powerful things you can do to improve your business. When you know exactly how your customers discover you, consider your services, make a decisi...
 Marketing isn’t about talking to the masses and hoping for the best. It’s about speaking directly to the right person—your ideal customer.
 Without a clear Customer Avatar, your marketing efforts ...
by Sarah Dyer
An effective advertising campaign is vital for any flooring company to attract potential customers and generate sales. However, it can be challenging, especially in a competitive indust...
Social media is like any other advertising medium. It requires thought and may seem overwhelming at first. It isn’t difficult but starts with a basic understanding of your business and what you’re try...
There is immense power when a group of people with similar interests gets together to work toward the same goals.” – Idowu Koyenikan