THE BLOG

Get Found in AI Search (GEO): The New Way Customers Discover Your Business ai generative engine optimization market insights marketing marketing strategy search engine optimization Apr 16, 2026

If you’ve been focused on SEO, you’re not wrong—but you are no longer fully optimized.

Search is changing.

Customers aren’t just typing into Google anymore. They’re asking questions inside AI tools ...

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Women of the Flooring Business
If Sales Feel Slow, Read This
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If Sales Feel Slow, Read This advertising business growth content creation digital marketing facebook campaigns market insights market research marketing online marketing Jan 15, 2026

One of the patterns we see over and over in flooring businesses is this:
sales don’t slow because demand disappears, they slow because visibility quietly drops.

It usually happens during seasons when...

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How to Create a Competitive Matrix for Your Flooring Business market insights market research Mar 06, 2025

 

Understanding where you stand against competitors and how to differentiate your business can be the game-changer that sets you apart. That’s where a Competitive Matrix comes in. This simple yet pow...

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Creating new business via existing customers business partnerships business strategy customer experience customer feedback customer retention focus groups market insights market research relationship building social media engagement Feb 20, 2023

by Lisbeth Calandrino

If you’re a market-savvy retailer, then you’ve probably read these statistics before: It costs six to seven times more to attract new customers than it costs to keep an existing...

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There is immense power when a group of people with similar interests gets together to work toward the same goals.” – Idowu Koyenikan