THE BLOG

The NTCA is Making an Impact at Qualicer 2024 ceramic tile industry events news ntca pre-assembly process qualicer Feb 07, 2024

Jackson, MS — Bart Bettiga, Executive Director of the National Tile Contractors Association (NTCA), is set to moderate a thought-provoking session at Qualicer - the 18th World Congress on...

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Embracing the Power of Community community building empowerment industry leadership overcoming adversity personal growth Jan 22, 2024

By Michelle Winters | Originally Published by Floor Covering News

The biggest victory of my life was prevailing in a family court case that was so wildly unusual it has since influenced...

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Using Keywords to Improve your Website’s SEO keyword research keyword tools online marketing online visibility search engine optimization seo Apr 13, 2023

By Elizabeth Galindo

Keywords are one of our most powerful tools when it comes to SEO. This is because they help search engines understand what your website and business are all about, and...

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How to Create Effective Flooring Ad Campaigns advertising customer engagement digital marketing marketing strategy Mar 01, 2023

by Sarah Dyer

An effective advertising campaign is vital for any flooring company to attract potential customers and generate sales. However, it can be challenging, especially in a competitive...

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Creating new business via existing customers business partnerships business strategy customer experience customer feedback customer retention focus groups market insights market research relationship building social media engagement Feb 20, 2023

by Lisbeth Calandrino

If you’re a market-savvy retailer, then you’ve probably read these statistics before: It costs six to seven times more to attract new customers than it costs to...

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Running your Business by the Numbers business worth cash flow analysis cash flow management financial insights financial management financial planning financial projections financial reports financial statements funding options Feb 11, 2022

There are 3 Main Financial Statements:

  • Balance Sheet Shows what a company owns and what it owes at a fixed point in time
  • Profit and Loss  Shows how much money a...
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Why you need to use an install Checklist business efficiency checklist customer satisfaction error prevention flooring installation process optimization productivity improvement small business management trust building Feb 10, 2022

By Jenn Wooding, Raleigh, North Carolina

Even small tasks require several steps, when we forget or accidentally skip a step, errors occur, and business errors cost money. 

The...

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An Evening Routine to Increase your Productivity anxiety relief daily rituals gratitude mindfulness personal growth productivity self-care stress management wellness work-life balance Feb 10, 2022

By Michelle Winters

If you feel like you can’t unwind at the end of the day,  try celebrating the small stuff to help you shift gears, improve your wellness and even become...

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Crystal Sims: A star installer emerges career growth industry advancement installation leadership skills development women in business Feb 07, 2022

Crystal Sims began her career in the flooring industry nearly 10 years ago when she was asked by her brothers—Jose and Daniel...

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SURFACES Success business strategy conventions event planning networking productivity tips professional development safety measures team integration trade shows womens leadership conference Jan 12, 2022

Lisbeth Calandrino welcomed our Guest, Paul Treanor to talk about navigating Trade Shows and Conventions this year.

Meet Paul Treanor

Paul started his career at the World Floor Covering...

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8 Ways to Avoid Making Painful Mistakes with Your Social Media audience targeting blogging business growth content creation customer engagement digital marketing facebook campaigns marketing strategy online presence social media Dec 28, 2021

Social media is like any other advertising medium. It requires thought and may seem overwhelming at first. It isn’t difficult but starts with a basic understanding of your business and what...

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Well developed Forms support Systems that work business processes client file commercial job consultation form field measure forms operational excellence residential job systems work order form Dec 07, 2021

Dianne Grossman has operational excellence down to a science as an authorized Dealer in New Jersey where her brand, The Carpet Girl is a household name.

She shared a few pieces of...

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There is immense power when a group of people with similar interests gets together to work toward the same goals.” – Idowu Koyenikan