Women of the Flooring Business

Using Keywords to Improve your Website’s SEO keyword research keyword tools online marketing online visibility search engine optimization seo Apr 13, 2023

By Elizabeth Galindo

Keywords are one of our most powerful tools when it comes to SEO. This is because they help search engines understand what your website and business are all about, and...

How to Create Effective Flooring Ad Campaigns advertising customer engagement digital marketing marketing strategy Mar 01, 2023

by Sarah Dyer

An effective advertising campaign is vital for any flooring company to attract potential customers and generate sales. However, it can be challenging, especially in a competitive...

Creating new business via existing customers business partnerships business strategy customer experience customer feedback customer retention focus groups market insights market research relationship building social media engagement Feb 20, 2023

by Lisbeth Calandrino

If you’re a market-savvy retailer, then you’ve probably read these statistics before: It costs six to seven times more to attract new customers than it costs to...

Calculator displaying text 'Running your Business by The Numbers"

Running your Business by the Numbers business worth cash flow analysis cash flow management financial insights financial management financial planning financial projections financial reports financial statements funding options Feb 11, 2022

There are 3 Main Financial Statements:

Balance Sheet Shows what a company owns and what it owes at a fixed point in time
Profit and Loss Shows how much money a...

Checklists save time and improve results

Why you need to use an install Checklist business efficiency checklist customer satisfaction error prevention flooring installation process optimization productivity improvement small business management trust building Feb 10, 2022

By Jenn Wooding, Raleigh, North Carolina

Even small tasks require several steps, when we forget or accidentally skip a step, errors occur, and business errors cost money.

The...

An Evening Routine to Increase your Productivity anxiety relief daily rituals gratitude mindfulness personal growth productivity self-care stress management wellness work-life balance Feb 10, 2022

By Michelle Winters

If you feel like you can’t unwind at the end of the day, try celebrating the small stuff to help you shift gears, improve your wellness and even become...

Crystal Sims: A star installer emerges career growth industry advancement installation leadership skills development women in business Feb 07, 2022

By Megan Salzano Birch - Floor Covering News

Crystal Sims began her career in the flooring industry nearly 10 years ago when she was asked by her brothers—Jose and Daniel...

SURFACES Success business strategy conventions event planning networking productivity tips professional development safety measures team integration trade shows womens leadership conference Jan 12, 2022

Lisbeth Calandrino welcomed our Guest, Paul Treanor to talk about navigating Trade Shows and Conventions this year.

Meet Paul Treanor

Paul started his career at the World Floor Covering...

8 Ways to Avoid Making Painful Mistakes with Your Social Media audience targeting blogging business growth content creation customer engagement digital marketing facebook campaigns marketing strategy online presence social media Dec 28, 2021

Social media is like any other advertising medium. It requires thought and may seem overwhelming at first. It isn’t difficult but starts with a basic understanding of your business and what...

Well organized files increase efficiency

Well developed Forms support Systems that work business processes client file commercial job consultation form field measure forms operational excellence residential job systems work order form Dec 07, 2021

Dianne Grossman has operational excellence down to a science as an authorized Dealer in New Jersey where her brand, The Carpet Girl is a household name.

She shared a few pieces of...

The Carpet Girl gets personal boutique showroom community engagement customer experience female consumers interior design looring retail member spotlight personalized appointments sales model Dec 03, 2021

Rooted by an affinity for interior design and a vision for change, Dianne Grossman, owner of The Carpet Girl (TCG), opened her 3,000 square foot boutique-styled showroom here four years ago with a...

Michelle's Favorite Internet Finds business resources personal development productivity tools Nov 03, 2021

I rounded up a few of my favorite things on the internet that I share so often they deserved a dedicated place for all to see! This is not a comprehensive list, of course or it would be...

THE BLOG

By Elizabeth Galindo

There are 3 Main Financial Statements:

By Michelle Winters

If you feel like you can’t unwind at the end of the day, try celebrating the small stuff to help you shift gears, improve your wellness and even become...

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