THE BLOG
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Understanding where you stand against competitors and how to differentiate your business can be the game-changer that sets you apart. That’s where a Competitive Matrix comes in. This simple yet pow...
The secret to breaking through revenue plateaus is that it’s not about working more hours or micromanaging every detail. It’s about tracking the right things.
Enter Key Performance Indicators (KPIs...
 Marketing isn’t about talking to the masses and hoping for the best. It’s about speaking directly to the right person—your ideal customer.
 Without a clear Customer Avatar, your marketing efforts ...
One of my first professional jobs was marketing for a Hotel. That was my dream, to own hotels... so, I went straight to work in them and soon thereafter discovered they're just really complicated real...
As women continue to shape and lead the flooring industry, spaces that foster connection, education, and empowerment are more crucial than ever. Coverings 2025 is one such event that champions innov...
In any industry, visibility is everything. Whether you’re a flooring retailer, carpet installer, or stone fabricator, getting in front of the right audience means more business and stronger brand reco...
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Early Morning Strategies
- Coffee Shop Power Play – Go to local coffee shop. Buy 3 contractors coffee from 6-9 AM. Strike up a conversation. (Shoutout to WoFB Ambassador, Sandy Sauer,* who invente ...
👉 Summarized with permission from Showroom Pricing, read the full article on their website.
Key Points
- Digital-First Buyers – Gen Z relies on social media, online reviews, and influencer recommend ...
Achieving your big, beautiful (or even so big they're scary) goals is absolutely possible when you have a clear, structured plan to follow. We’re talking about alignment—where your vision, tactics, ...
The National Tile Contractors Association (NTCA) is proud to announce its participation in Coverings 2024, the premier event for the tile and stone industry. From April 22-25, NTCA will be at Booth 79...
As we witness the devastating damage from the wildfires in California, our hearts go out to all those affected. The fires have ravaged countless businesses, homes, and lives, leaving many in the midst...
Women of the Flooring Business was founded on the value of Community. We believe that connection can make businesses and the lives of the people in them better. There are more opportunities than ever ...
There is immense power when a group of people with similar interests gets together to work toward the same goals.” – Idowu Koyenikan
