THE BLOG

An open letter to Retailers from your Manufacturing Rep business relationship communication manufacturer representative retail services sales staff training training sessions Feb 16, 2024

Hello, my name is, Your Rep, and I am here today to help you get the most out of your Rep (me). The relationship you have with your manufacturers rep is a criti...

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Embracing the Power of Community community building empowerment industry leadership overcoming adversity personal growth Jan 22, 2024

By Michelle Winters | Originally Published by Floor Covering News

The biggest victory of my life was prevailing in a family court case that was so wildly unusual it has since influenced legislators, ...

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Using Keywords to Improve your Website’s SEO keyword research keyword tools online marketing online visibility search engine optimization seo Apr 13, 2023

By Elizabeth Galindo

Keywords are one of our most powerful tools when it comes to SEO. This is because they help search engines understand what your website and business are all about, an

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How to Create Effective Flooring Ad Campaigns advertising customer engagement digital marketing marketing strategy Mar 01, 2023

by Sarah Dyer

An effective advertising campaign is vital for any flooring company to attract potential customers and generate sales. However, it can be challenging, especially in a competitive indust...

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Creating new business via existing customers business partnerships business strategy customer experience customer feedback customer retention focus groups market insights market research relationship building social media engagement Feb 20, 2023

by Lisbeth Calandrino

If you’re a market-savvy retailer, then you’ve probably read these statistics before: It costs six to seven times more to attract new customers than it costs to keep an existing...

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Tess Donnelly: The difference between greatness and just average effective leadership floor covering news growth mindset personal growth Oct 19, 2022

[Originally published as part of a series in FCNews]

 

In my 25 years working in the flooring business, I have seen a lot of stores. I have been in incredibly beautiful locations, average stores as ...

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Taylor Brickman: Learning the Tricks of the Tile Trade floor covering news retail tile store tile retail May 17, 2022

[Originally published as part of a series in FCNews]

I help run a small, family-owned business, Tile Envy in LaPorte, Ind., that opened May 31, 2021. We have a showroom, and we offer design and insta...

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Running your Business by the Numbers business worth cash flow analysis cash flow management financial insights financial management financial planning financial projections financial reports financial statements funding options Feb 11, 2022

There are 3 Main Financial Statements:

  • Balance Sheet Shows what a company owns and what it owes at a fixed point in time
  • Profit and Loss  Shows how much money
  • ...
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Why you need to use an install Checklist business efficiency checklist customer satisfaction error prevention flooring installation process optimization productivity improvement small business management trust building Feb 10, 2022

By Jenn Wooding, Raleigh, North Carolina

Even small tasks require several steps, when we forget or accidentally skip a step, errors occur, and business errors cost money. 

The process of

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An Evening Routine to Increase your Productivity anxiety relief daily rituals gratitude mindfulness personal growth productivity self-care stress management wellness work-life balance Feb 10, 2022

By Michelle Winters

If you feel like you can’t unwind at the end of the day,  try celebrating the small stuff to help you shift gears, improve your wellness and even become more product

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Cathy Buchanan: What Doesn't Kill You Makes You Stronger floor covering news Feb 07, 2022

 [Originally published as part of a series in FCNews]

Independent Carpet One has been in business since 1968, when my father, mother, uncle John and another family joined forces to provide beautiful ...

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Crystal Sims: A star installer emerges career growth industry advancement installation leadership skills development women in business Feb 07, 2022

Crystal Sims began her career in the flooring industry nearly 10 years ago when she was asked by her brothers—Jose and Daniel Gonzales, owner

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There is immense power when a group of people with similar interests gets together to work toward the same goals.” – Idowu Koyenikan