Crystal Sims began her career in the flooring industry nearly 10 years ago when she was asked by her brothers—Jose and Daniel Gonzales, owner
...THE BLOG
Hello, my name is, Your Rep, and I am here today to help you get the most out of your Rep (me). The relationship you have with your manufacturers rep is a criti...
By Michelle Winters |Â Originally Published by Floor Covering News
The biggest victory of my life was prevailing in a family court case that was so wildly unusual it has since influenced legislators, ...
by Sarah Dyer
An effective advertising campaign is vital for any flooring company to attract potential customers and generate sales. However, it can be challenging, especially in a competitive indust...
by Lisbeth Calandrino
If you’re a market-savvy retailer, then you’ve probably read these statistics before: It costs six to seven times more to attract new customers than it costs to keep an existing...
[Originally published as part of a series in FCNews]
Â
In my 25 years working in the flooring business, I have seen a lot of stores. I have been in incredibly beautiful locations, average stores as ...
[Originally published as part of a series in FCNews]
I help run a small, family-owned business, Tile Envy in LaPorte, Ind., that opened May 31, 2021. We have a showroom, and we offer design and insta...
 [Originally published as part of a series in FCNews]
Independent Carpet One has been in business since 1968, when my father, mother, uncle John and another family joined forces to provide beautiful ...
There is immense power when a group of people with similar interests gets together to work toward the same goals.” – Idowu Koyenikan